{"title":"foundations","description":"","products":[{"product_id":"maybe-matte-poreless-and-maybe-line","title":"Fit Me Foundation + Concealer Pack","description":"\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor a natural looking medium coverage liquid foundation makeup you will find 40 shades for every skin tone. Best for normal to oily skin. It will refines pores for a natural looking matte finish\u003c\/li\u003e\n\u003cli\u003eMaybelline Fit Me liquid foundation provides coverage for a wide array of skin tones, from Ivory to Mocha; Use as a full-face foundation with buildable coverage for a flawless, natural-looking, “I woke up like this” finish\u003c\/li\u003e\n\u003cli\u003eWith Matte + Poreless foundation or Dewy+ Smooth foundation with SPF 18, concealer, finishing powder, bronzer and blush, Maybelline New York Fit Me collection has everything you need to put your best face forward\u003c\/li\u003e\n\u003cli\u003eMaybelline has what you need to create any look: foundation, bb creams, concealers, and highlighters to create a perfect canvas, eyeshadows, brow pencils and eyeliners for any eye look and lip products, from show stopping matte lipstick to au natural lip balms\u003c\/li\u003e\n\u003cli\u003eRemove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Effect Online","offers":[{"title":"Default Title","offer_id":42881734541383,"sku":null,"price":1250.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7673\/9399\/files\/4b_bbe81a94-cff2-47df-b971-223ad325abc3.jpg?v=1781613840"},{"product_id":"face-liquid-foundation-matte-wear-concealer-cover-cream","title":"Face Liquid Foundation Matte Wear Concealer Cover Cream","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eImproves skin condition:\u003c\/strong\u003e our foundation makeup evens out skin tone and covers the appearance of dark circles and other non-perfect areas. And reduces the appearance of scars, wrinkles, redness and large pores. Provides seamless, flawless camouflage in ultra-smooth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eDURABLE MAKEUP:\u003c\/strong\u003e Our liquid foundation lasts up to 20 hours. Of course, you can store them longer, but according to your schedule and for your health, you should remove your makeup and rest well.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eLIGHTWEIGHT AND COMFORTABLE\u003c\/strong\u003e Our full coverage foundation is better than ever and shines with an oil-free formula with an even more flawless matte finish that runs smoothly and blends seamlessly. However, full coverage does not have to be heavy. The lightweight, mousse-like texture is never cake-like and does not strain you.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eHYDRATE:\u003c\/strong\u003e The Liquid Foundation Makeup contains a brightening and moisturising repair composition that covers fine lines and wrinkles for radiant, beautiful coverage. And won't wrinkle, crack or settle in lines. Also oil-free, non-comedogenic, suitable for sensitive skin.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eRISK FREE MONEY BACK GUARANTEE:\u003c\/strong\u003e We offer an unconditional 100% satisfaction guarantee. Just contact us to get a refund. All you need to do is return it within 30 DAYS and we will issue you a full refund - no questions asked.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Effect Online","offers":[{"title":"Default Title","offer_id":42881734934599,"sku":null,"price":650.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7673\/9399\/files\/1b_ffe93030-ceb9-42dc-b394-4f1b8701e6f0.jpg?v=1781613852"},{"product_id":"flat-cream-foundation-brush-professional-chubby-pier-makeup-tool","title":"Flat Cream Foundation Brush: Professional Chubby Pier Makeup Tool","description":"\u003cp data-mce-fragment=\"1\"\u003eIntroducing the Chubby Pier Foundation Brush – a professional cosmetic tool for flawless makeup application. Made with high-quality materials, this brush is safe and gentle on your facial skin. It's convenient to store and carry, making it perfect for travel.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis brush is ideal for applying face powder and blusher, suitable for all skin types. Achieve a fresh and vibrant look with ease. An optimal choice for your makeup routine. Available as a single brush, please specify the color you prefer\u003c\/p\u003e","brand":"The Effect Online","offers":[{"title":"Default Title","offer_id":42881736212551,"sku":null,"price":300.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7673\/9399\/files\/26.jpg?v=1781613877"},{"product_id":"fit-me-set-of-4-makeup","title":"Fit Me Set Of 4 makeup","description":"\u003cp\u003e\u003cstrong\u003eFit Me Best Foundation:\u003c\/strong\u003e\u003cbr\u003e - Get flawless coverage with our Fit Me Foundation. It's light and blends easily for a natural look that lasts all day.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Cover Concealer:\u003c\/strong\u003e\u003cbr\u003e - Our Fit Me Concealer hides spots and dark circles effortlessly. It stays put for a long time without creasing.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSeamless Face Powder:\u003c\/strong\u003e\u003cbr\u003e - Set your makeup with our Fit Me Face Powder. It reduces shine and makes your skin look smooth and matte.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLuxurious Liquid Matte Lipstick:\u003c\/strong\u003e\u003cbr\u003e - Finish your look with our Liquid Matte Lipstick. It's light on your lips and gives them a bold color without drying them out.\u003c\/p\u003e","brand":"The Effect Online","offers":[{"title":"01","offer_id":42881736802375,"sku":null,"price":2449.0,"currency_code":"PKR","in_stock":true},{"title":"02","offer_id":42881736835143,"sku":null,"price":2449.0,"currency_code":"PKR","in_stock":true},{"title":"03","offer_id":42881736867911,"sku":null,"price":2449.0,"currency_code":"PKR","in_stock":true},{"title":"04","offer_id":42881736900679,"sku":null,"price":2449.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7673\/9399\/files\/5_2488c61a-73a7-421a-b805-a97b037c4c95.png?v=1781613899"},{"product_id":"orignal-fv-liquid-foundation","title":"Orignal FV Liquid Foundation","description":"\u003cp\u003eUpgrade your makeup game with our Original FV Liquid Foundation! This innovative foundation not only nourishes and hydrates your skin quickly, but also promotes absorption and whitening. Its long-lasting formula locks in moisture and perfects your look all day long. Available in multiple shades to cater to all skin tones, this foundation is the key to a flawless and natural makeup look.\u003c\/p\u003e","brand":"The Effect Online","offers":[{"title":"Default Title","offer_id":42881737818183,"sku":null,"price":1300.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7673\/9399\/files\/fv1.webp?v=1781613929"},{"product_id":"fitme-pack-foundation-and-concealer","title":"Fitme pack foundation and concealer","description":"\u003cp\u003e*Flawless Finish Foundation \u0026amp; Concealer Duo*\u003c\/p\u003e\n\u003cp\u003eAchieve a seamless, natural-looking base with our Flawless Finish Foundation \u0026amp; Concealer Duo. This expertly curated bundle includes:\u003c\/p\u003e\n\u003cp\u003e- 1 x Foundation A lightweight, buildable formula providing medium to high coverage for a smooth, even complexion.\u003cbr\u003e- 1 x Concealer A creamy, full-coverage concealer for targeting blemishes, dark circles, and imperfections.\u003c\/p\u003e\n\u003cp\u003eThis dynamic duo works together to:\u003c\/p\u003e\n\u003cp\u003e- Even out skin tone and texture\u003cbr\u003e- Hide blemishes and dark circles\u003cbr\u003e- Enhance your natural glow\u003c\/p\u003e\n\u003cp\u003ePerfect for creating a flawless, everyday look or building a full-glam makeup look. Suitable for all skin types.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e- Foundation: Hydrating hyaluronic acid, antioxidant-rich green tea extract\u003cbr\u003e- Concealer: Soothing aloe vera, brightening vitamin C\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Effect Online","offers":[{"title":"Default Title","offer_id":42881737850951,"sku":null,"price":1499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7673\/9399\/files\/FullSizeRender.jpg?v=1781613930"},{"product_id":"mini-4-in-1-makeup-palette-with-free-fv-foundation","title":"Buy 4 in 1 Makeup Palette Get Free FV Foundation","description":"\u003cp\u003eGet a flawless look on-the-go with our Mini 4 in 1 Makeup Palette! Includes four essential shades for eyes, cheeks, and lips. Plus, receive a complimentary FV Foundation for a radiant finish. Perfect for traveling or touch-ups throughout the day. Beauty on a budget (wink).\u003c\/p\u003e\n\u003c!----\u003e","brand":"The Effect Online","offers":[{"title":"Default Title","offer_id":42881737916487,"sku":null,"price":2750.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7673\/9399\/files\/BundlingPromoCosmeticInstagramPost_1.jpg?v=1781613936"},{"product_id":"buy-foundation-concealer-and-get-compact-powder-gift","title":"Buy foundation Concealer and get Compact Powder gift","description":"\u003cp\u003eScore a flawless look with our foundation concealer! And for a limited time, receive a complimentary compact powder to complete your makeup routine. Grab yours now and slay with confidence!\u003c\/p\u003e\n\u003c!----\u003e","brand":"The Effect Online","offers":[{"title":"Default Title","offer_id":42881737982023,"sku":null,"price":1999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7673\/9399\/files\/fg.jpg?v=1781613932"},{"product_id":"dermacool-foundation","title":"Dermacol foundation","description":"\u003cp\u003e\u003cspan\u003eProduct Description: Dermacool Foundation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAchieve a flawless, natural-looking complexion with \u003c\/span\u003e\u003cspan\u003eDermacool Foundation\u003c\/span\u003e\u003cspan\u003e, the ultimate solution for long-lasting coverage and a refreshing, cooling effect. This lightweight, breathable formula is designed to provide full coverage while still feeling comfortable on the skin, making it perfect for all-day wear. Whether you’re covering imperfections, evening out your skin tone, or simply looking for a radiant finish, Dermacool Foundation has you covered.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with skin-loving ingredients, Dermacool Foundation also offers a cooling sensation upon application, instantly soothing and refreshing your skin. The smooth texture blends effortlessly, leaving behind a soft, matte finish that lasts without feeling heavy or cakey. Ideal for all skin types, including sensitive skin, it helps to control shine while maintaining a fresh look throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey Features:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eFull coverage\u003c\/span\u003e\u003cspan\u003e with a lightweight, breathable formula\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eCooling effect\u003c\/span\u003e\u003cspan\u003e for a refreshing feel upon application\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eLong-lasting wear\u003c\/span\u003e\u003cspan\u003e that stays put all day\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eNon-comedogenic\u003c\/span\u003e\u003cspan\u003e and suitable for all skin types, including sensitive skin\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eAvailable in a range of shades to match various skin tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for everyday use or special occasions, \u003c\/span\u003e\u003cspan\u003eDermacool Foundation\u003c\/span\u003e\u003cspan\u003e delivers a flawless finish with comfort and ease. Get ready to enjoy smooth, radiant skin with a foundation that works as hard as you do.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Effect Online","offers":[{"title":"Default Title","offer_id":42881739948103,"sku":null,"price":700.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7673\/9399\/files\/7705977C-FD59-4147-971A-F8E19AA0858E.jpg?v=1781613960"},{"product_id":"tarte-full-coverage-foundation-flawless-full-coverage-that-lasts","title":"Tarte Full Coverage Foundation – Flawless, Full Coverage That Lasts","description":"\u003cp\u003e\u003cspan\u003eTarte Full Coverage Foundation – Flawless, Full Coverage That Lasts\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAchieve a flawless, airbrushed finish with Tarte Full Coverage Foundation, designed to provide long-lasting, full coverage while maintaining a natural, breathable feel. This creamy formula seamlessly blends into the skin, concealing blemishes, redness, and imperfections for an even, smooth complexion. With its high-performance, buildable coverage and hydrating properties, this foundation delivers a radiant, soft matte finish that lasts all day without feeling heavy or cakey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eFull Coverage:\u003c\/span\u003e\u003cspan\u003e Conceals blemishes, dark spots, and redness for a flawless look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eLong-Lasting Wear:\u003c\/span\u003e\u003cspan\u003e Stays put all day without touch-ups, perfect for busy schedules.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eBuildable \u0026amp; Blendable:\u003c\/span\u003e\u003cspan\u003e Customizable coverage from medium to full, with a smooth, even finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eHydrating Formula:\u003c\/span\u003e\u003cspan\u003e Nourishes your skin while providing full coverage, perfect for all skin types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e•\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eSoft Matte Finish:\u003c\/span\u003e\u003cspan\u003e Gives you a natural, airbrushed look without the shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor a picture-perfect complexion that lasts all day, Tarte Full Coverage Foundation is your go-to for ultimate coverage and comfort.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Effect Online","offers":[{"title":"Default Title","offer_id":42881741160519,"sku":null,"price":1500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7673\/9399\/files\/DCE35ED0-AD40-4F01-91CC-1698E1914547.jpg?v=1781613994"},{"product_id":"best-foundation","title":"Best foundation","description":"","brand":"The Effect Online","offers":[{"title":"Default Title","offer_id":42881748893767,"sku":null,"price":999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7673\/9399\/files\/5B09AADA-B394-4165-90DA-D93770D3B9D5.jpg?v=1781614114"},{"product_id":"fit-me-makeup-set-foundation-concealer-get-compact-free","title":"FIT Me Makeup Set Foundation + Concealer Get Compact Free","description":"\u003cp data-start=\"298\" data-end=\"457\"\u003e🎁 \u003cstrong data-start=\"301\" data-end=\"325\"\u003eSpecial 11.11 Offer:\u003c\/strong\u003e\u003cbr data-start=\"325\" data-end=\"328\"\u003eBuy the \u003cstrong data-start=\"336\" data-end=\"394\"\u003eMaybelline FIT Me! Makeup Set (Foundation + Concealer)\u003c\/strong\u003e and get a \u003cstrong data-start=\"405\" data-end=\"436\"\u003eFREE FIT Me! Compact Powder\u003c\/strong\u003e — absolutely FREE!\u003c\/p\u003e\n\u003cp data-start=\"459\" data-end=\"481\"\u003e✨ \u003cstrong data-start=\"461\" data-end=\"479\"\u003eWhat’s Inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"482\" data-end=\"731\"\u003e\n\u003cli data-start=\"482\" data-end=\"568\"\u003e\n\u003cp data-start=\"484\" data-end=\"568\"\u003e\u003cstrong data-start=\"484\" data-end=\"523\"\u003eFIT Me! Matte + Poreless Foundation\u003c\/strong\u003e – Smooth, natural finish for everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"569\" data-end=\"646\"\u003e\n\u003cp data-start=\"571\" data-end=\"646\"\u003e\u003cstrong data-start=\"571\" data-end=\"592\"\u003eFIT Me! Concealer\u003c\/strong\u003e – Lightweight, full coverage that blends seamlessly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"647\" data-end=\"731\"\u003e\n\u003cp data-start=\"649\" data-end=\"731\"\u003e\u003cstrong data-start=\"649\" data-end=\"680\"\u003eFREE FIT Me! 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